If you have a website which primarily generates its income from sales, then you would definitely like to improve its sales. You can try out some tested methods for increasing the sale of your website. Here are some of them:
a) The design of your website should be in flavour with your niche. If you are selling kids stuff, then you should have a colourful website. However, if your site works on donation, the you should have a sober looking site with more emphasis on sensibility than lavishness. In the same way, if you sell a particular kind of product on your site, the the website design should compliment the product. This improves sales quotient of a site.
b) A catchy sales page is a must for selling products that have a call of action attached with them. You have to work hard on the sales page and primarily exploit the emotional quotient of the potential client. If you are able to appeal to his sensibilities, then he is most likely to buy your product.
c) Offering free trials and money back guarantee is a good way to encourage the buyer to try your product. Most of the successful site offer trails and also assures buyer that if he is not satisfied by the product for any reason, then he can get his money back during a certain period of time. This strategy works well to improve sales.
d) After sales value and handling of customer’s complaints also plays a very important role in developing your goodwill. If the customer is satisfied by the product and its after sales service, then he is most likely to recommend it to his near and ear ones and in this way you will have indirect sales through his reference. Therefore, its important to take care of every customer and try to sort out all the issues, which he has with the product.
e) Promoting your website products on social networks can be an effective way to increase your sales. However, you should be sensible while doing so. If you just go and start placing spam links of your products then it my result in adverse results. But if you plan things properly and promote the product in an intelligent way then you can generate lots of sales.
Apart from the above tips, just be active and try to think of more creative ways to promote you site and you will be able to find cool innovative ways to increase the sales figure!